A Study on Role of ICT for Customer Satisfaction in Private Banks
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The banking sector is one of the biggest service sectors in India and now-a-days is in a way to attract the biggest market of Indian investors. The banking sector today is focusing on how to provide efficient services to its customers. The Indian Banking System consists of various financial institutions whose objective is serving the people for their financial and economic needs. Banking is the backbone of every industry and technology plays an important role in every industry. The role of technology is increasing very rapidly day by day, which is also promoting the banking industry. Banking is one of the largest financial institutions which regularly explore the opportunity of technology to provide better customer services to customers for customer satisfaction. In today’s business, technology has been the largest indicators of growth and competitiveness. The banking industry today is in the era of its revolution. The increased dominance of information and communication technology provides exciting opportunities for the growth of mobile banking, internet banking etc. This paper examines the role of information and communication technology for customer satisfaction in modernize era of technology
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