The Impact of Technology Complexity on Public Relations
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nowadays, there are many relations between technologies and public relations. Public relations need a communication for customers inside and outside the organization. Technology makes so easy to make a communication easier. Technology is enhanced for serving numerous business activities. Public relation is one of the business activities that can influence the income of the organization. Using social networking and email technology to support any organization to perform advertising activities ought to give an advantage. These researches measure the variables that affect the demeanor toward using social network and email technology in advertising. This study investigate the improvement general comprehension of present and future challenges postured by new media on public relations in organizations. It stays unclear regardless of whether current theoretical frameworks can completely oblige new media and confirmation recommends that numerous public relations experts are struggling with the effect of new media, and particularly the Internet, Social media, on their practice. Public relations lecturers and researcher may need to improve and monitor course educational program in light of new media developments and industry responses. Possible threats and opportunities introduced by new media for more open relations are investigated and bearings for further research about the effect if complex and advance technology on this area.
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