The Impact Analysis of Youtube Social Media Platform Development towards Behavior Change
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This study aims to analyze the influence of social media, particularly YouTube, on community behavior changes in preventing stunting in Indonesia. Stunting is a health issue that affects children's physical and cognitive development, with the prevalence in Indonesia reaching approximately 24% in 2023. One of the social media platforms used for education is YouTube, which provides educational content in video format that can reach a wide audience. This research focuses on analyzing the Bincang Online Inspiratif Seri 130 channel, which presents an educational campaign about stunting. The research design used is a Pre-Experimental Design with a One Group Pretest-Posttest Design approach to measure changes in knowledge and behavior of respondents before and after watching the educational video. Data was collected through Google Form-based questionnaires distributed to 67 respondents who had watched the video. The data analysis used the Wilcoxon Signed Rank Test to examine the differences between pretest and posttest results. The findings indicate that the educational campaign through YouTube significantly influences the increase in knowledge and changes in the community's behavior regarding stunting prevention. This study also found that social, economic, and cultural factors affect how well the educational message is received and applied in daily life. Based on these findings, social media, especially YouTube, has great potential to be used in effective health campaigns that are relevant to the local context to reduce the prevalence of stunting.
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