Mweemba B, Mweshi DG, Bbenkele PE. Factors Affecting Consumer Buying Behavior towards Local Brands in Zambia: A Consideration of the Product Preference. rajar [Internet]. 2022 Apr. 7 [cited 2024 Jul. 22];8(4):256-65. Available from: https://rajournals.in/index.php/rajar/article/view/867