MWEEMBA, Burton; MWESHI, Dr. Geoffrey; BBENKELE, Professor Edwin. Factors Affecting Consumer Buying Behavior towards Local Brands in Zambia: A Consideration of the Product Preference. RA Journal Of Applied Research, [S. l.], v. 8, n. 4, p. 256–265, 2022. DOI: 10.47191/rajar/v8i4.06. Disponível em: https://rajournals.in/index.php/rajar/article/view/867. Acesso em: 22 jul. 2024.