The Economic Dımension of Consumer Society

Consumption, Consumption society, Economic growth.

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August 16, 2018

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The most important player that led to the emergence of the notion of the consumer society was, undoubtedly, the capitalism. As for that the basic foundation of the sustainability of capitalist system, which aimed to make a profit and to renew constantly itself, was, the production. Moreover, the only way to be able to be sustainedthe production was, to pass through the consumption.Hence, the consumption-oriented activities occupied all the spaces of daily life and correspondingly,the advertising boards, encouraging to the consumption, were placed in everywhere from the logos on the clothes, to the billboards on the streets.The capitalist system, at the same time, with utilizing the sense of producing for consumption,constantly created new needs and so, it reproduced itself every once in awhile.After all, for the capitalism, there was no object or value that could not be able to be consumed. From this perspective, in this study, the consumer society were handled in terms of capitalism. Firstly, the definitions of consumption and consumption society were examined and then,the historical development of the consumption society phenomenon were explained and finally,the factors, stimulating the consumption society and the economic growth, were evaluated on the basis of capitalism.