The Impact of ICT on Marketing of Communication Services (A Case Study of MTN Maiduguri, Nigeria).

The use of information technology on marketing of communication services is a major problem faced by most communication companies many organizations are still in integrating marketing functions with information technology hindering effective marketing of communication services. The main objective of the study is to determine the impact of information technology on marketing of communication services with a specific reference of MTN Maiduguri. The study narrowed its research on the major effects such as information technology, marketing and communication. The population of the study included the entire staff of MTN Nigeria, Maiduguri branch, were (100) sample size was selected using convergence and simple random sampling technology. Data were collected using questionnaires and analyzed using a qualitative and tabulation method of data analysis. Table were used to present the study finding and the statement of hypothesis that was postulated were tested using chi-square statistical tools and from the test it was found out that information communication technology have positive impact on marketing of Communication services. The study established that promotion was a major factor that has great impact on marketing of communication service. The use of information technology influenced introduction and application of effective promotion methods that eased marketing of organization service in the target market, the study concluded that the impact of information technology have eased acquiring products information and
conducting communication globally. Applications of effective promotion methods have been made better and this has contributed toward achievement of increased sales revenue. The study finally recommended that the company should incorporate updated and most effective information technology in all its departments especially marketing.