“Strategies For Winning Customer In A Competitive Market Environment” (A Case Study Of Mtn Nigeria Ltd)
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There is hardly any business organisation to successfully serve a particular market without experiencing any form of competition in the market environment. Every firm must strive to develop effective and appropriate market strategies which will enable it to create a dependable position against competition forces either by defensive or offensive action. The study is set to assess how marketing strategies enhance company performance of MTN Nigeria Limited, Maiduguri. The research used both primary and secondary data. Primary data were collected through administered questionnaires using simple random sampling of fifty (220) respondents: out of which (190) were returned, data collected were analysed using simple percentages and frequency tables. Chi-square tool of data of analysis was used to test the hypothesis raised in the study at 0.05of level of significance. The findings revealed that most customers of MTN Nigeria are not happy with the incentive provided by MTN. Base on the findings, the researcher recommended that the management of MTN should make customer care service very effective and extend their services to all part of the country in order to reduce congestion.
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