Kitala Christian Tobias Malamsha, Ijmei Volume 3 issue 2 February 2017 1168 Success of Micro-franchising Business in Tanzania: An Analysis of Community Wellbeing Enhancement in Babati District
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Success of micro franchise business in enhancing community wellbeing has remained inconclusive in literature. This is a knowledge gap focused in this paper. The main objective of the paper is to assess the success of microfranchising business on community wellbeing enhancement. Specifically the study determines the extent at which microfranchising business enhances household in income generation, it also analyses the effects of micro franchise business in community and to establish factors affecting micro-franchising business in enhancing community wellbeing. Simple random sampling was used to select respondents. Data were collected in Babati District through interviews and questionnaires. Data of the study were processed and analyzed by using SPSS. Descriptive statistics were used to present data in this paper. The findings showed that micro-franchising business has a great effects ion enhancing the community wellbeing in Babati District. It enables people to generate income; it also enables households to meet household’s needs; and hence enhance community wellbeing. Six factors were established that affect micro franchising namely; Source of capital for starting up the micro-franchising business; Inadequacy of capital for expanding the micro-franchising business; Access to business training; Community acceptance to the products; Good communication with the franchisor and consumers; and Challenges facing micro-franchising business. Micro-franchising business improvement remains as important strategy to improve the wellbeing of people in the communities.
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