Regional Marketing Tourism Destination through Information Technology and Its Implication to Service Product Development and Hotel Industry in Bali, Indonesia
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This paper is aimed at teaching Tourism Business by explaining how the role of tourism destinations affect the hospitality sub sector, because they have a link between each other (backward and upward linked) where the marketing of the hotel is influenced by the attractiveness of Regional Tourism Destination. The destination is influenced by the availability of hotels that guarantee the availability of accommodation for tourists, sleep well. The implications, hotels and tourist destination areas need to consolidate all the information that tourists are interested in into a portal known as a website managed by the Regional Tourist Organization or the Regional Tourism Office. The strategy of consolidating the information is determined by the destination as destination, web content and transaction processing as the end of marketing activities. Information technology allows to adopt such strategic values that there is a marketing synergy between the industry with the destination as a get way for tourists in search of information in deciding the desire for a vacation
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