Impact of Total Quality Management on Marketing of Tourism Services: An Applied Study on Hotels Located in Al-Kharj, Saudi Arabia
Downloads
: This present study aims at corroborating the complementary relationship between the Total Quality Management (TQM)and marketing of tourism services in the selected sample hotels located in Al-Kharj governorate. This study also investigates its effects on the targeted customers in introducing the tourism services and the extent of their turnout to those services as well. Further, this research targets in finding the gap between customers’ perceived and expected tourism service quality offered by the hotels located in Al-Kharj governorate.
Abdulhosain, Safa. 2015. E-Marketing of tourism service and its impact on the quality of the services in tourism companies. Journal of Education College, Almansourah University 7(6): 58-75.
Alathathi, Said. 2012. Obstacles that Prevent the Application of TQM in Institutions of Higher Education. Arab Journal for Quality Assurance in Higher Education 2(2):66-99.
Alhazmi, Nabil. 2016. Strategy of Tourism Promotion in Al-kharj Kingdom of Saudi Arabia. International Journal of Economic Research 13 (14): 1659-1678.
Alhazmi, Nabil. 2017. The Role of Advertisement in Promoting Natural Reserves: An Empirical Study on the Reserve of Annah Valley-Ibb-Yemen. international Journal of Applied Business and Economic Research15 (17): 21-33.
Alhemeyri. Abas. 2002. Total Quality Management in the Tourism Sector Comparison Application Study. Journal of Alkhoufha University 3(8):44-56.
Alnajar, Sabah & Jawad, Maha. 2013. A study of Obstacles that Prevent the Application of TQM in Higher Education. Journal of Altruath University 1:21-48.
Alsern, Rad. 2014. A Suggested Model for Building Quality Culture in Hotel Organizations. Journal of business Management Damascus University 1(2): 1-33.
Alzahra, Fatemah. 2011. The Role of Service Quality in Achieving Customer Quality. Unpublished Master's Thesis, College of Commerce Science, Qasda Merbah University, Algeria.
Augustyn, R. & Marcjanna, M. 1998. The road to quality enhancement in tourism. International Journal of Contemporary Hospitality Management 2(3):150-174.
Bathatho, Ebrahem. 2010. Evaluation the Application of Total Quality Management in hotels Sector in Amman City. Journal of Human Science 1 (7):1-34.
Boshah, Edi. 2016. Total Quality Management in the Banks. Unpublished Master's Thesis. College of Commerce Science, Qasda Merbah University, Algeria.
Edres, Jafer. 2012. The ability of apply the TQM in Education services. Amarabac Journal 7(3): 39-62.
Eshawi, Ahmed. 2008. Total Quality Management in Hotels. Unpublished Master's Thesis. College of Commerce Science, Algeria University, Algeria.
Gotzamani, K. & Tsiotras, G. 2001.An empirical study of the ISO 9000 standards 'contribution towards total quality management. International Journal of Operations & Production Management 21(10): 88-114.
Kotler, Philip & Armestrong, Gray. 2008. Principles of Marketing-New York: Prentice-hall.
Loshin, Pete & John Vacca2004. Electronic Commerce. Newyork, Charles River Media INC.
Modawkh, Naser. 2008. Obstacles that Prevent the Management of TQM in Universities. Journal of College of Education, Islamic University, Gaza.1: 121-145.
Nouraldain, Boenan. 2013. The Quality of Services and its Impact on Customer Satisfaction Unpublished Master's Thesis. College of Commerce Science, Mohammed Bodaihafh University, Algeria.
Obaid, Esam. 2014. Apply of Total Quality Management in the Centers of Information. Journal of information Technology 1(4): 45-66.
Smith, P. & Dave, Chaffy 2002. E-Marketing Excellence: The Heart of E-Business-London: MPG Books Lted.
Rady, Mervat. 2016. Obstacles that Prevent the Application of TQM in Institutions of Higher Education in Gaza. Technical Journal 1(3):73-92.
