Generation Z and sustainability

Dr. Marcel Mock (CIIA, CEFA); Prof. Dr. Thomas Obermeier; Prof. Dr. Christian Hose

doi:10.47191/ijmei/v10i10.04

Authors

Dr. Marcel Mock (CIIA, CEFA) FOM University of Applied Sciences for Economics and Management.
Prof. Dr. Thomas Obermeier FOM University of Applied Sciences for Economics and Management.
Prof. Dr. Christian Hose FOM University of Applied Sciences for Economics and Management.

Vol. 10 No. 10 (2024): VOLUME 10 ISSUE 10

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Published October 18, 2024

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A survey of 652 Generation Z students shows that there is great interest in the topic of sustainability but that there is less willingness to delve deeper into the topic of sustainable companies or sustainable product labels or to get involved in the area of sustainability themselves. Incentives therefore need to be created to increase this willingness. These incentives should cover several levels.

Dr. Marcel Mock (CIIA, CEFA), Prof. Dr. Thomas Obermeier, & Prof. Dr. Christian Hose. (2024). Generation Z and sustainability. International Journal Of Management And Economics Invention, 10(10), 3590–3594. https://doi.org/10.47191/ijmei/v10i10.04

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Dr. Marcel Mock (CIIA, CEFA), FOM University of Applied Sciences for Economics and Management.

teaches corporate finance, auditing and controlling at the FOM University of Applied Sciences for Economics and Management in Hanover on a part-time basis. He is also a Research Fellow at the Institute for Strategic Finance (isf) and conducts research on the topics of sustainability, corporate reporting and strategic management. His main occupation is as a board advisor at a German bank.

Prof. Dr. Thomas Obermeier, FOM University of Applied Sciences for Economics and Management.

Teaches corporate finance, auditing and controlling at the FOM University of Applied Sciences for Economics and Management in Hanover on a part-time basis. He is also a Research Fellow at the Institute for Strategic Finance (isf) and conducts research on the topics of sustainability, corporate reporting and strategic management. His main occupation is as a board advisor at a German bank.

Prof. Dr. Christian Hose, FOM University of Applied Sciences for Economics and Management.

teaches the fundamentals of management, finance and investment as well as turnaround management at the FOM University of Applied Sciences for Economics and Management in Dortmund, conducts research at the Institute for Strategic Finance (isf) there on the topics of risk management and sustainability and has been a management consultant for more than 10 years. He is also a member of various advisory boards and has been an honorary member of the examination board for bank clerks at the South Westphalian Chamber of Industry and Commerce in Hagen for 25 years.

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Bundesministerium für Arbeit und Soziales (n.d. (b)): https://www.csr-in-deutschland.de/DE/CSR-Allge mein/CSR-Grundlagen/Nachhaltigkeit-und-CSR/nachhaltigkeit-und- csr.html (last accessed: 29.03.2024)

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Generation Z and sustainability

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Dr. Marcel Mock (CIIA, CEFA), FOM University of Applied Sciences for Economics and Management.

Prof. Dr. Thomas Obermeier, FOM University of Applied Sciences for Economics and Management.

Prof. Dr. Christian Hose, FOM University of Applied Sciences for Economics and Management.

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