Correlation of Consumer Type and Consumption Decision Process
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What willYou do when own plan holiday to Bali Island. Preparation how it should be done so that the plan journey tour walk smoothly and get nice holiday. Suremust There is thorough planning and preparation related with need holiday. In the decision process consumer something planning and preparation is problems that lead to a objective. As well as with consumer before get expected product will face series problem related with product. Suite problem is part from exists cause and effect and use product. Why consumer need product and how the process follows when will get product. As well as the process that will take place happen after obtain desired product. According to Kotler, there is series activities performed when consumer do purchase ( consumer purchase decision process). Suite activity the covers introduction problem (problem recognition), collecting information (information search), evaluation to alternative information (valuation of alternatives), purchase (purchase decision), and behavior after purchase (postpurchase behavior).
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