The Importance of Understanding Applications and Strategies in Marketing MSME Products on Social Media during the Covid 19 Pandemic
Downloads
The purpose of this study was to find out how the techniques, elements, processes and activities of MSME actors in using digital marketing to compete during the pandemic. Research on digital marketing strategies for MSME to compete in this pandemic era uses a qualitative method with a descriptive analytical approach. Descriptive research is data collection based on factors that support the object of research. Qualitative research is concerned with the ideas, perceptions, opinions, beliefs of the people to be studied and all of them cannot be measured by numbers. The results of the study show that there are still at least MSME that use digital marketing (15.08%) as a strategy to increase sales and require an understanding of digital marketing. Based on research analysis, MSME that are already using digital marketing are able to survive and even increase sales without relying on conventional stores.
Andriyani, & Aditya, R. J. (2021). Generating Productivity of Creative Partners MSME Through Online Marketing Strategies in Kesiman Petilan Village. SNasPPM Proceedings, 6(1), 210–215.
Effendi, Mohamad Irhas, Sugandini, Dyah, & Istanto, Yuni. (2020). Social Media Adoption in MSME Impacted by COVID-19: The TOE Model. Journal of Asian Finance, Economics and Business, 7(11), 915–925.
https://doi.org/10.13106/jafeb.2020.vol7.no11.915
Febriyantoro, Mohamad Trio, & Arisandi, Debby. (2018). Utilization of Digital Marketing for Micro, Small and Medium Enterprises in the Era of the Asean Economic Community. JMD: Dewantara Journal of Management & Business Research, 1(2),61–76. https://doi.org/10.26533/jmd.v1i2.175
Hadi, Demaz Fauzi, & Zakiah, Kiki. (2021). Digital Marketing Strategy for MSME to Compete in the Pandemic Era. Competitive, 16, 32–41.
Hanim, Lathifah, Soponyono, Eko, & Maryanto, Maryanto. (2022). Development of Digital MSME in the Covid-19 Pandemic Period. Proceedings of the National Seminar on Research and Community Service, 2(1), 30–39.
https://doi.org/10.24967/psn.v2i1.1452
Harianto, Raden Achmad, & Sari, Pratiwi Nila. (2021). Strategic digitalization of MSME business as an alternative to survive the COVID-19 pandemic. Linguistics and Culture Review, 5(S1), 617–623. https://doi.org/10.21744/lingcure.v5ns1.1446
Hidayati, Arifah, & Yansi, Melvi. (2020). Role Of Social Media In Marketing Of Micro, Small, And Medium Enterprises (Msmes) Product During Covid 19 Pandemic. Teunuleh Scientific Journal, 1(2),239–249. https://doi.org/10.51612/teunuleh.v1i2.39
Joseph, O., Tulung, J. E., & Wangke, S. (2020). Impact of Social Media Marketing Towards Business Performance of Messages in Manado During the Covid-19 Pandemic 596. EMBA Journal, 8(4), 596–605.
Mahanani, Estu. (2022). Analysis of the Implementation of Online Marketing Strategies During the Pandemic Period. 1(2), 65–72.
Meileni, Hetty, Oktapriandi, Sony, & Apriyanti, Desi. (2021). The Application of Digital Marketing for MSME in Facing the Covid-19 Pandemic. Proceedings of the 4th Forum in Research, Science, and Technology (FIRST-T1-T2-2020), 7, 557–562. https://doi.org/10.2991/ahe.k.210205.093
Mulyantomo, E., Sulistyawati, A. I., & Triyani, D. (2021). Online Marketing and Digital Branding Training During the Covid-19 Pandemic for MSME Actors in Tegalarum Village, Mranggen District, Demak Regency. Thematic, 3(2), 199–210.
Novita, Diana, & Yuliani, Nafisah. (2021). Utilization of Instagram in Managing Online Business for MSME Scientific Forum. Scientific Forum, 18(1), 55.
Nur, Naswandi, & Wijayanti, Listiyani Lia. (2020). Assistance for Micro Businesses Affected by Covid-19 Through Training on the Use of Social Media in Product Marketing. Umj Journal, 2–6.
Petri, Mia Mulyani. (2020). Marketing Strategy in Maintaining MSME Business in the Middle of the Covid-19 Pandemic (Study of MSME Bouquet Bunga Gallery Daisuki Jambi). Journal of Chemical Information and Modeling, 53(9), 1689–1699.
Purga, Rizando. (2021). Strategy for promoting micro, small and medium enterprises during the COVID-19 pandemic (study in Bengkulu city). Thesis, 19, 122.
Purwasih, Joan Hesti Gita, Sari, Kiki Amelia, Madhanni, Luhita Rizkiyana, Kharisma, Anugrah Mahirah Al, Arsyantie, Rita, Sanah, Bella
Fadhilatus, & Ningsih, Munti Kurnia. (2021). Empowerment Through Product Marketing Training for Omah Jenang Blitar Umkm Products During the Covid-19 Pandemic. Journal of Community Service Abdimasa, 4(2), 64–72.
Raharja, Sam'un Jaja, & Natari, Sari Usih. (2021). MSME Business Development During a Pandemic Through Optimizing the Use and Management of Digital Media. Kumawula: Journal of Community Service, 4(1),108.
https://doi.org/10.24198/kumawula.v4i1.32361
Ratih, Purbasari, Zaenal, Muttaqin, & Silvya, Deasy. (2021). Digital Entrepreneurship in Pandemic Covid 19 Era: The Digital Entrepreneurial Ecosystem Framework. Review of Integrative Business and Economics Research, 10(1), 114–135.
Redjeki, Finny, & Affandi, Azhar. (2021). Utilization of Digital Marketing for MSME Players as Value Creation for Customers during the COVID-19 Pandemic. International Journal of Science and Society, 3(1), 40–55. Retrieved from http://ijsoc.goacademica.com/index.php/ijsoc/article/view/264
Rosmadi, Maskarto Lucky Nara. (2021). Application of Business Strategy in the Covid-19 Pandemic Period. IKRA-ITH Economics Journal, 4(1), 122–127.
Supriyani, Nani, & Untari, Dewi. (2021). Strategies and Utilization of Social Media for Small and Medium Enterprises (MSME) to Survive Amid the Covid-19 Pandemic Incentive Economists, 15(1), 1–9. https://doi.org/10.36787/jei.v15i1.419
Surenggono, Surenggono, Erdiana, Atty, & Djamilah, Siti. (2021). Utilization of Social Media as MSME Strategy in Increasing Sales During the Covid 19 Pandemic. Journal of Dharma Laksana Service, 4(1), 26.
https://doi.org/10.32493/j.pdl.v4i1.13178
Syaifullah, Jahid, Syaifudin, Makmun, Sukendar, Markus Utomo, & Junaedi, Junaedi. (2021). Social Media Marketing and Business Performance of MSME During the COVID-19 Pandemic. Journal of Asian Finance, Economics and Business, 8(2),523–531.https://doi.org/10.13106/jafeb.2021.vol8.no2.0523
Tabroni, Tabroni, & Komarudin, Mamay. (2021). Product Promotion Strategy Through Digital Marketing for MSME Affected by the Covid-19 Pandemic Based on Consumer Decisions. Journal of Entrepreneurship Research, 4(1), 49.
https://doi.org/10.30587/jre.v4i1.2217
Widayati, Widayati, & Augustinah, Fedianty. (2019). Utilization of Social Media as a Means of Promotion of Cassava Chips Snacks in Sampang Regency. DIALECTICS: Journal of Economics and Social Sciences, 4(2), 1–20.
https://doi.org/10.36636/dialektika.v4i2.345
Winarti, Cici. (2021). Utilization of Social Media by MSMEs in Marketing Products during the Covid-19 Pandemic. Proceedings of the 4th National Business Seminar Series, 2(1),195–206.
Yuliastuti, Ida Ayu Nyoman, Kepramareni, Putu, Sugiantari, Anak Agung Putu Wiwik, Giri, I. Ketut Sudipta, & Putra, I. Gede Cahyadi. (2021). Asri Jewelery's Online Marketing During the Covid 19 Pandemic in Tampaksiring Village, Gianyar. Journal of The Community Development in Asia, 4(3),108–116. https://doi.org/10.32535/jcda.v4i3.1185
