Dhadhal, Dr. Chitralekha H. “Brand Preference of Consumers for Selected Brands of FMCG Products -A Study of Rajkot City”. RA Journal Of Applied Research 4, no. 05 (May 23, 2018): 1708–1712. Accessed November 22, 2024. http://rajournals.in/index.php/rajar/article/view/49.