EBERECHUKWU, Agodi Joy; CHUKWUMA, Aniuga. Integrated Marketing Communication in Building Customer-Based Brand equity: A Review Paper. International Journal Of Management And Economics Invention, [S. l.], v. 2, n. 03, p. 573–582, 2016. Disponível em: http://rajournals.in/index.php/ijmei/article/view/289. Acesso em: 22 jul. 2024.