preloader

Article DetailsArticle Details

Entrepreneurial Skills for Sustainable Development in Rural Tourism Firms, an on Going Study: Case of Region Souss Massa, South of Morocco

Entrepreneurial Skills for Sustainable Development in Rural Tourism Firms, an on Going Study: Case of Region Souss Massa, South of Morocco

DATE PUBLISHED
Published May 8, 2018
SECTION
Articles

Author Details

Abstract

Nowadays, entrepreneurial skills for a sustainable development has become a major strategic issue for a growing number of companies, especially in rural tourism. knowing that the focus of rural tourism firms may differ from one another depending on their attributes but assuming that their main objective is to move up the value chain toward the production of sustainable higher value added services and products in order to gain a significant competitive edge and position their destination as a destination of choice. Unmistakable, every company ‘s success will rely on the quality of its people but to what extend can we redevelop or sharpen their skills to succeed in such volatile, complex industry. The purpose of this communication is to to identify entrepreneurial  skills needed for rural firms to continue progressing and meeting sustainability standards, and  to explore the conventional and ecological organisations in rural tourism needs toward entrepreneurial skills to operate effectively and efficiently. Hence, the research question  is what are the entrepreneurial competencies for sustainable rural tourism firms within the Souss Massa region located in the south of Morocco ? To answer this question, authors conduct an exploratory study on ten rural tourism entrepreneurs within Morocco Souss Massa region. The choice of this region is due to the fact that rural zone occupies a  largley extended part of Souss Massa area and it is charactirized as promising economic growth engine for rural tourism firms and local community. The study concerned pivot actors of the rural tourism organizations. Morever, authors explore the conventional and ecological organisations in rural tourism needs toward entrepreneurial skills to operate effectively and efficiently.

Keywords

Rural Tourism, Sustainable Development, Tourism Firms, Entrepreneurial Skills.

References

Anthopulu, T. (2010). Rural women in local agrofood production: Between entrepreneurial initiatives and family strategies. A case study in Greece. Journal Of Rural Studies, 26, p 394-403

Bon, V. (2009). Le development durable: des fondements pour l’entreprise aux écueils manageriaux, Management & Avenir, 9: 29

Block, V. Lans, T. Wesse link, R. (2014). Learning apart and together: towards an integrated competence framework for sustainable entrepreneurship in higher education). Journal of cleaner Production, (37-47).

Das, Ch. (2014). Prospects and challenges for rural entrepreneurship development NER- A study. (1-5). International Journal of Humanities & Social Science Studies. Scholar publications, Karimganj, Assam, India.

Dwyer, P. Forsyth, P. (2006) International Handbook on The Economics of Tourism. Massachusetts USA: Edward Elger Publishing INC

Gartner, B. (1988). “Who is the entrepreneur? Is the wrong question” University of Baltimore Educational Foundation.

George, W. Mair, H & Reid, D. G. (2009). Rural Tourism Development localism and culture change. Bristol UK: Channel View Publications.

Hamel, G. Prahalad, C.K. (1990). The Core Competencies of The Corporation. Harvard Business review.

Komppula, R. Suni, J. (2014). Rural tourism as a facilitator of regional development.

International conference on rural tourism and regional development.

Lans, T. Blok, V. Wesselink, R. (2014). Learning apart and together: towards an integrated framework for sustainable entrepreneurship in higher education. Journal of Cleaner Production, (37-­‐47).

Lazear, EP. (2005). Entrepreneurship. Journal of Labor Economics 23(4): 649–680

Liang, J. Wang, H. Lazear, EP. (2104). Demographics & Entrepreneurship. National Bureau of Economic Research. Cambridge Mass.

Man, T., Lau, T., and Chan, K.F. (2002), The competitiveness of small and medium enterprises. A conceptualization with focus on entrepreneurial competencies’, Journal of Business Venturing, Vol. 17, No.2, pp. 123-142

Penrose, E. (1959). The theory of the Growth of the Firm, Oxford: Basil Balckwell

Pesonen, J., & Komppula, R. (2010). Rural wellbeing tourism: Motivations and expectations. Journal of Hospitality and Tourism Management, 17, 150-157.

Phelan, C. Sharpley, R. (2012). Exploring entrepreneurial skills and competences in farm tourism. Local economy, vol 27, 103-118.

Rae D (2007) Entrepreneurship: From Opportunity to Action. Basingstoke: Palgrave Macmillan.

Ritchie, J. R. B., & Crouch, G. I. (2003). The Competitive destination. A sustainable tourism perspective. Oxon, UK: CABI Publishing

Shamsoddini, A. (2015) Evaluation of Tourism Status in Sustainable Rural Development by Reynard Model (Case Study: Pa Ghaleh Village, Mamasani County, Iran). Open Journal of Ecology, 5, 80-85.

Schaltegger, S., Wagner, M., 2011. Sustainable entrepreneurship and sustainability Innovation: categories and interactions. Business Strategy and the Environment

Thietart, R.A, Coll, 2007, Méthodes de recherché en management, Paris, 3rd édition, Dunod, p 586.

Thompson P (2011) Entrepreneurs, Jack of all trades or hobos? Research Policy 40(5): 637–649.

Wagner J (2003) Testing Lazear’s Jack-of-all trades view of entrepreneurship with German micro data. Applied Economics Letters 10(11): 687–689.

Subscribe
to our newsletter

Subscribe
to our newsletter