Factors Affecting Online Shopping Attitudes and the Role of Trust as Mediating
Downloads
This study aims to prove the effect of relative advantage, ewom, and web perceived web quality against online shopping attitudes with trust as a mediating variable. The study sample consisted of 210 respondents consisting of students from Syiah Kuala University, Banda Aceh. Primary data was obtained by distributing questionnaires to respondents via online using purposive sampling techniques. Data were analyzed using Hirarchical Linear Modeling (HLM) which was processed with SPSS 22. The results of this study indicate that the advantages are relatively negative and significant effect on high online trust and shopping attitudes. eWOM, perceived web quality and trust have a significant positive influence on trust and attitudes towards online shopping. For mediating variables, relative benefits and web quality that are perceived to have a significant influence on attitudes towards online shopping are fully mediated by trust. Furthermore, eWOM also has a synestic effect on attitudes towards online shopping with partially mediated by trust.
Ajzen, I. (1991). The Theory of Planned Behavior. Organizational Behavior and Human Decision Process, 50, 179-211.
Al-Debei, M. M., Akroush, N., & Ashouri, I. M. (2014). Consumer Attitudes Towards Online Shopping, Internet Research, 25(5), 707-733.
Al-Debei M. M., & Akroush N. M. (2015). An Integrated Model of Factors Affecting Consumer Attitudes Towards Online Shopping, Business Process Management Journal, 21 (6), 1353 –1376.
Awad, N.F. & Ragowsky, A. (2008). Establishing Trust in Electronic Commerce Through Online Word of Mouth: An Examination Across Genders, Journal of Management Information Systems, 24(4), 101-121.
Azwar, S. (2013). Sikap Manusia : Teori dan Pengukurannya. Yogyakarta: Pustaka Pelajar.
Evans, Dave & Jack McKee. (2010). Social Media marketing. Indianapolis. Wiley Publishing, Inc.
Gefen, D. & Straub, D.W. (2003). Managing User Trust in B2C e-Services. Eservice Journal, 2(2), 7-24.
Hair, J. F., Black, W. c., Barry, J. B., & Rolph, E. (2010). Multivariate Data Analysis. 7th Ed. Pearson Prentice Hall
Hennig-Thurau, T., Gwinner, K.P., Walsh, G. & Gremler, D.D. (2004) Electronic Word-Of-Mouth Via Consumer-Opinion Platforms: What Motivates Consumers To Articulate Themselves On The Internet? Journal of Interactive Marketing, 18(1), 38-52.
Herr, P.M., Kardes, F.R. & Kim, J. (1991). Effects of word-of-mouth and product attribute information on persuasion: an accessibility-diagnosticity perspective. Journal of Consumer Research 17, 454–462.
Hsiao, K., Lin, J., Wang, X., Lu, H. & Yu, H. (2010). Antecedents and Consequences of Trust in Online Product Recommendations: an Empirical Study in Social Shopping. Online Information Review, 34 (6), 935-995.
Jogiyanto, H.M. (2007). Metode Penelitian Bisnis: Salah Kaprah dan Pengalaman Pengalaman. Yogyakarta: BPFE.
Kotler, Philip, (2012). Prinsip-Prinsip Pemasaran, Edisi 13. Jilid 1, Jakarta: Erlangga
Lin, H.F. (2011). An Empirical Investigation Mobile Banking Adoption: The Effect of Innovation Attributes and Knowledge-Based Trust. International Journal of Information Management, 31(3), 252-260.
Ma’aruf, J. J.(2005). Riset Perilaku Konsumen: Niat Membeli Melalui Internet. Banda Aceh. MM-USK.
Malhotra, Naresh K. (2012). Riset Pemasaran: Pendekatan Terapan. Jakarta: Indeks
Morgan, M. R. & Hunt, D. S. (1994). The Commitment-Trust Theory Of Relationship Marketing. The journal of Marketing. 58, 20-38.
Peter, J.P., & Olson, J.C. (2010). Consumer Behavior and Marketing Strategy. 9 Edition. New York, USA: Mc Graw Hill.
Rogers, E.M. (2003). Diffusion of Innovations, 5th Ed. NY, Free Press.
Schiffman & Kanuk. (2010). Costumer Behaviour, Internasional Edition, Prentice Hall.
Venkatesh, V., Morris, M., Davis, G. & Davis, F. (2003). User Acceptance Of Information Technology: Toward A Unified View. MIS Quarterly, 27(3), 425-478.
