The Role of MSMEs in Increasing Visits in Cisoka Blue Lake, Tangerang Regency, Banten Province, Indonesia
Downloads
Cisoka Blue Lake, located in Tangerang Regency, is an attractive tourist destination. One factor contributing to increasing tourist attraction is the role of Micro, Small and Medium Enterprises (MSMEs). This research aims to explore the role of MSMEs in increasing tourist visits to Cisoka Blue Lake and the challenges faced by MSME actors in the tourism sector. A qualitative approach with descriptive methods was used in this research, which included in-depth interviews, direct observation and documentation. The research results show that local products such as souvenirs, traditional food, and handicrafts significantly improve the tourist experience and introduce local culture. Interaction between MSMEs and tourists also enjoy the tourism experience, creating mutually beneficial social relationships. However, several challenges, such as limited promotion and inadequate infrastructure, still hamper the development of MSMEs. Therefore, this research suggests increasing training for MSME players, improving infrastructure, and closer collaboration between tourism managers and MSMEs to increase tourist attraction and visits. Improving the quality and promotion of local products will positively impact the local economy and the welfare of the tourism sector.
Achmad, W., Nurwati, N., & Sidiq, Rd. S. S. (2023). Community Economic Empowerment Through The Development of Micro and Small and Medium Enterprises: A Case Study in Alamendah Tourism Village. Journal of Economic Empowerment Strategy (JEES), 6(2), 99-104. DOI: https://doi.org/10.23969/jees.v6i2.9377
Anugrahani, I. S., Purnamasari, F., & Muhammad. (2024). Green Tourism Concept: Strengthening Msmes Through Business Digitalisation and Sustainable Tourism In Jengglungharjo Village. Jurnal Pengabdian Kepada Masyarakat, 4(3), 1565-1576. DOI: https://doi.org/10.47492/eamal.v4i3.3639
Apriyanti, M. E., Sumaryoto, S., & Meirinaldi. (2024). The Importance of Tourism Infrastructure in Increasing Domestic and International Tourism. International Journal of Research in Vocational Studies (IJRVOCAS), 3(4), 113-122. DOI:10.53893/ijrvocas.v3i4.46
Budilaksono, S., Dewi, E. P., Nurzaman, F., & Rosadi, A. (2022). Empowering MSMES in Supporting The Tourism Industry by Facilitating Msmes Features in Smart Tourism Applications. Darmabakti Cendekia Journal of Community Service and Engagements, 4(1), 1-7. DOI:10.20473/dc.V4.I1.2022.1-7
Devita, H., & Umaryadi, M. E. W. (2024). The Role of UMKM in Driving The Local Economy: A Literature Analysis. Journal of Community Dedication, 4(3), 581-593. https://adisampublisher.org/index.php/pkm/article/view/823
Gegung, E. M. (2023). Metaverse: A Promising Future for The Tourism Industry and MSMES Post-Covid-19 Pandemic. Jurnal Kepariwisataan Indonesia, 17 (2) (2023) 172-181. DOI: https://doi.org/10.47608/jki.v17i22023.172-181
Hermawan, R., Supriono., Rizaldi, R. A., & Sudarmiatin. (2024). Identification of Tourism-Based MSME Marketing Management Strategies. Journal of Indonesia Marketing Association, 2(2), 134-143. DOI:10.69477/ima.v2i2.33
Hidayat, I. I. N., Wisnalmawati, W., & Sugandini, D. (2023). Exploring how local cultural influences affect tourist conduct. Asian Journal of Islamic Management (AJIM), 5(2), 141-154.
DOI:10.20885/AJIM.vol5.iss2.art5
Irawati., Rivai, D. R., & Fitriani, N. (2024). Revealing Regional Economic Potential Efforts to Increase the Development of Sharia-Based Leading MSMEs in Majene Regency. Jurnal Ekonomi Syariah Indonesia (JESI), 14 (2), 343-350. DOI: 10.21927/jesi.3124.3483
Kartika, D. G. ., Farida, F., & Jaiman, T. H. (2024). Analysis of The Natural Tourism Attraction of The Pelangi Forest, Mount Cupu, Purwakarta. Jurnal Kepariwisataan, 23(2), 76–86. https://doi.org/10.52352/jpar.v23i2.1363
Nugroho, B. S., Salsiyah, S. M., Purnamasari, E., Afandi, A., Ramadhani, R. A. (2024). The Influence of Integrated Digital Marketing, Supply Chain Management, and Business Performance on the Sustainability of MSMEs. IJEBIR: International Journal of Economic, Business, and Innovation Research, 3(1), 17-30. https://e-journal.citakonsultindo.or.id/index.php/IJEBIR/article/view/615
Nurbaeti, N., Rahmanita, M., Amrullah, A., Ratnaningtyas, H., & Nurmalinda, E. (2022). Pengaruh Komponen 4A terhadap Minat Berkunjung Kembali dengan Kepuasan sebagai Variabel Intervening pada Telaga Biru Cisoka, Kabupaten Tangerang, Provinsi Banten. Jurnal Kawistara, 12(3), 354-367. https://doi.org/10.22146/kawistara.69846
Nurbaeti, N., Rahmanita, M., Ratnaningtyas, H., & Amrullah, A. (2021). Pengaruh daya tarik wisata, aksesbilitas, harga dan fasilitas terhadap minat berkunjung wisatawan di objek wisata Danau Cipondoh, Kota Tangerang. Jurnal Ilmu Sosial dan Humaniora, 10(2), 269-278. DOI: https://doi.org/10.23887/jish-undiksha.v10i2.33456
Mihai, V., Dumitras, D., Oroian, C., & Chiciudean, G. O. (2023). Exploring the Factors Involved in Tourists’ Decision-Making and Determinants of Length of Stay. Administrative Sciences, 13(10):215. DOI:10.3390/admsci13100215
Moisa, D. G., Parapanos, D., & Heap, L. (2024). Exploring Strategies to Market SMEs’ Activities: The Role of Personality Traits and Travel Motivations in Tourist Activities. Tourism and Hospitality, 5(4), 1042-1064. DOI:10.3390/tourhosp5040059
Sari, P. I., & Kustanti, R. (2022). The Impact of Tourism Development on The Development of Msmes in Jodo Beach Natural Tourism, Sidorejo Village, Batang Regency. Proceeding of 2nd International Conference on Research and DeveIopment ICORAD 2022, 169-175. DOI: 10.47841/icorad.v2i1.107
Subawa, N. S., Widhiasthini, N. W., Permatasari, N. P. I., & Sri Wisudawati, N. N. (2022). MSMEs envisaged as the economy spearhead for Bali in the covid-19 pandemic situation. Cogent Economics & Finance, 10(1).
https://doi.org/10.1080/23322039.2022.2096200
Undang Undang Republik Indonesia Nomor 20 Tahun 2008 Tentang Usaha Mikro, Kecil dan Menengah.
Yansen, A., Saparang, M., & Ependi. (2024). UMKM and Village Synergy: A Community Service Model for Sustainable Growth. Journal of Community Dedication, 4(4), 983-995. https://adisampublisher.org/index.php/pkm/article/view/912
Wahyudi, A. S., Yulivan, I., & Rahman, A. (2024). The Role of Micro, Small, and Medium Enterprises (MSMEs) in Supporting Indonesia’s Economic Resilience. Jurnal Pertahanan: Media Informasi tentang Kajian dan Strategi Pertahanan yang Mengedepankan Identity, Nasionalism dan Integrity, 10(2), 297-307. DOI: https://doi.org/10.33172/jp.v10i2.19519
