Aligning Supply Chain Strategies: An Empirical Analysis of Their Impact on Performance Metrics
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This study examines the alignment of marketing strategies with supply chain practices and their impact on the performance within the Indian chemical industry, focusing on Gujarat's prominent chemical hubs. Using a mixed-method approach, primary data was collected through structured questionnaires targeting professionals, complemented by secondary data from credible sources such as industry reports and government archives. Advanced analytical techniques, including Structural Equation Modeling (SEM) and factor analysis, revealed a strong positive correlation inbetween marketing strategy alignment and supply chain performance. Reliability and validity assessments confirmed the robustness of the model, with Cronbach’s Alpha values exceeding 0.85 for all constructs. The findings underscore the critical role of effective information sharing and quality in aligning marketing strategies with supply chain practices, ultimately enhancing organizational performance. The study concludes that strategic alignment fosters robust supply chain management, driving efficiency and competitiveness in the Indian chemical sector.
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