Entrepreneurial Skills for Sustainable Development in Rural Tourism Firms, an on Going Study: Case of Region Souss Massa, South of Morocco

Touhfa BELGNAOUI1, Rachid OUMLIL2, Aziz SAIR3

 DOI : https://dx.doi.org/10.31142/ijmei/v4i5.05

Author's Affiliations

1Ph.D Student. Ibn Zohr University, ERGMT at ENCG Agadir, Morocco

2Professor of Management, Strategy & Information Systems. Ibn Zohr University,ERGMT and LaRGe at ENCG Agadir, Morocco

3Professor of Management. , Ibn Zohr University, ERGMT at ENCG Agadir, Morocco

 

ABSTRACT

Nowadays, entrepreneurial skills for a sustainable development has become a major strategic issue for a growing number of companies, especially in rural tourism. knowing that the focus of rural tourism firms may differ from one another depending on their attributes but assuming that their main objective is to move up the value chain toward the production of sustainable higher value added services and products in order to gain a significant competitive edge and position their destination as a destination of choice. Unmistakable, every company ‘s success will rely on the quality of its people but to what extend can we redevelop or sharpen their skills to succeed in such volatile, complex industry. The purpose of this communication is to to identify entrepreneurial skills needed for rural firms to continue progressing and meeting sustainability standards, and to explore the conventional and ecological organisations in rural tourism needs toward entrepreneurial skills to operate effectively and efficiently. Hence, the research question is what are the entrepreneurial competencies for sustainable rural tourism firms within the Souss Massa region located in the south of Morocco ? To answer this question, authors conduct an exploratory study on ten rural tourism entrepreneurs within Morocco Souss Massa region. The choice of this region is due to the fact that rural zone occupies a largley extended part of Souss Massa area and it is charactirized as promising economic growth engine for rural tourism firms and local community. The study concerned pivot actors of the rural tourism organizations. Morever, authors explore the conventional and ecological organisations in rural tourism needs toward entrepreneurial skills to operate effectively and efficiently.